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Login Subscribe. My Account Logout. Media Marketing Retail. Subscribe: iTunes RSS When word first leaked that Facebook was approaching publishers to put content directly on the platform, many were skeptical. Digiday Publishing Summit Europe October 21 - 23, Buy Passes. Sign Up. How productivity apps like Slack are making us less productive September 23, by Lucinda Southern.

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Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever Care about content?

Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. Get A Copy. Published December 12th by Rosenfeld Media first published January 1st More Details Other Editions 5. Friend Reviews. To see what your friends thought of this book, please sign up.

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To ask other readers questions about Content Everywhere , please sign up. Lists with This Book. Community Reviews. Showing Rating details. More filters. Sort order. Feb 15, Ahmad hosseini rated it it was ok Shelves: content. What is this book about? Who Should Read This Book? This book is for anyone who cares about content and is interested in making it work for mobile devices, across multiple channels What is this book about?

This book is for anyone who cares about content and is interested in making it work for mobile devices, across multiple channels, and for an increasingly unfixed future. What is content? Content is powerful. It can communicate critical information, share stories, and build connections.

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It can drive sales and increase customer satisfaction. What is content strategy? What should it accomplish for your organization?

Content Everywhere!

For your users? What skill sets are on hand? What do your users need? What should you sound like? May 18, Stacey rated it really liked it.

I was asked to read this book for work and thought, "eh, ok, I'll probably learn something. I loved this book. What it came down to was this: I was a Web copywriter, and I was sick of the way people treated content as an afterthought. I wanted things to be different.

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And, ultimately, I had nothing to lose. No one knew who I was, so I had no literary reputation to uphold. Clearly no one cared about the topic, anyhow, so probably no one would read it. And it was with these extremely low expectations of myself that I began—and finished—the process of writing a book.

Then, just as one might hope, some people bought the book. Some conferences called and asked me to speak. The imposter complex manifests like this. Because clearly, you are not a subject matter expert. Only real experts write books. You should just stay home, eat toast, and keep quiet. You imposter. But I play one on the Internet. Her writing was smart, sassy, practical, and accessible.

After a while, Sara started digging into topics I had no experience with but was regularly asked to speak about. Intelligent content. Adaptive content.


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Structured content. While I understood these topics in a general, surface-y way, I was secretly terrified by them. I am not a technical person. But when Sara began to write about these topics, there was something about the way she approached them that made me feel, well, smarter.


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